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Users will soon have a fresh option that enables them to cut down on the volume of artificial intelligence-produced content appearing in their streams. This step comes as the service revealed that it presently contains over 1 thousand million AI videos.

Pilot Phase and Launch

This change is undergoing trials over the next few weeks before a global rollout. This advancement coincides with a rise in content created by AI, driven by recent video-generation tools.

The Broader AI Trend

Studies have shown that nearly 10% of the fastest-growing channels on another major platform primarily display AI-generated videos. A significant portion of this material is classified as “AI slop”, a label for inferior, bulk-generated content that is typically nonsensical or dreamlike.

Based on user feedback that a lot of users appreciate content produced via AI tools, from computer-generated images to informative clips, and we intend to give people the ability to see more or less of that, depending on their own likes,” stated a spokesperson.

Scale of AI Content

The platform shared that there are presently 1.3bn videos on its service tagged as made with AI. In total, over 100 mn videos are uploaded to the app each day, making clips made by AI a relatively small portion of its total content library.

How to Adjust Settings

Viewers will be capable of decrease or raise the level of AI-generated videos they see by accessing the “manage topic” feature in the application and choosing AI-made media. Additional categories that are already be modified under the tool encompass politics, clothing, cosmetics, and dance.

Content Labeling and Policies

TikTok’s rules mandate content makers to identify “realistic” AI-generated content, and it prohibits harmful fake videos of well-known individuals or emergencies. Any realistic AI video that is unmarked can be taken down under its user guidelines.

Furthermore, the app will from now on attach an artificially created watermark to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This action is aimed to help prevent users from trying to circumvent the tagging system.

Educational Initiatives

TikTok is furthermore establishing a two million dollar educational fund for experts and organizations to produce informative material about responsible artificial intelligence. This project will support educational bodies focused on training programming and robotics.

Platform Protection

The video-sharing app has justified its content review process, amid controversy over plans to lay off a large number of review team members in the United Kingdom. The company is planning to reduce hundreds of positions in its trust and safety division in London, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.

A senior executive explained that human moderation would remain essential, but automated tools can safeguard staff by removing the most graphic content prior to it gets reviewed by humans. TikTok stated a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its AI tools.

We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”